Every year, thousands of food and drink products are entered into the Great Taste Awards. This year
our Chic Lady Grey tea was one of them. We are proud to announce that our loose leaf, premium
blend was awarded a star!
Taste Award Judging
For the last 28 years, a panel of food experts, including critics, chefs, writers and restauranteurs
gather to sample products that are commercially available in the UK. To ensure no bias is made in
terms of elaborate packaging or familiar brands, this is a blind tasting process. The outcome is
determined entirely by taste.
The majority of entries do not qualify for a prestigious star, which is recognised as a stamp of
excellence amongst retailers, food buyers and consumers. One star is presented to around 25% of
entries, with a smaller number being awarded two or three stars.
Our Chic Lady Grey Tea
The judges awarded our Chic Lady Grey a one star and commented that it is “a fresh, lively and crisp
infusion with high citrus notes. Astringency is marked, but the balance of flavours in the tea works
well”.
This tea can now be sold with the black and gold Great Taste Award sticker. It is part of our business
plan to increase the supply of tea to retailers, restaurants and cafes and we believe this
accreditation will help us to convince buyers that we have a high-quality range of teas.
Read more about the Taste Awards and Lady Grey Tea in the Holy Cow Home blog.
